瑞幸打败不了星巴克,但未必是下一个 ofo

在谈咖啡中的小米——瑞幸之前,我们不妨看一下咖啡中的苹果——Blue Bottle 最新的一个动态:位于东京神田万世桥综合商业区 Blue Bottle Coffee 在日本的第 11 家门店于去年 12 月 7 日正式开始营业,与其他窗明几净视野开阔的门店相比,这家门店的面积仅有 24 平方米,因此,它的定位其实是一家外卖店。

至于星巴克,其实我更想把它定义为咖啡中的三星。当然,隔行如隔山,类似的比较仅仅是气质上的接近,它们在市场表现上存在着千差万别的不同。不这么说的话,咖啡界真正的霸主雀巢在手机行业其实还找不到一家可以类比的。

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